Must include at least one number. Must be longer than six characters. Cannot have more than four sequential characters from your previous seven passwords. The rules for password creation vary wildly from site to site, an effort to protect users from those who would hack their identities.
These protective measures don't go very far, rding to the New York Times, because hackers can get ahold of passwords with software that remotely tracks keystrokes, or by tricking users into typing them in. The story touches on a range of issues around the problem, but neglects to mention the obvious: the march toward a centralized login for multiple sites.
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A universal login could solve a lot of the issues around password security, from keylogging to the problem of users having their passwords discovered after writing them down.
It would also solve the problem of password-overload. Managing logins for all the Web sites that require registration is a pain, and any frequent Web user who says differently is either lying or has a photographic memory. Browsers have taken some of the pain away by remembering passwords for us, but clear your browser's history and suddenly you have to answer secret questions and email your username to yourself for umpteen different sites.
A handy chart to help you create secure passwords, Microsoft.
One or more options for a universal login is inevitable and progress is well underway. More and more sites are supporting the easy-to-use book Connect, which lets users register for a site with their Facebook profile instead of creating a site-specific username and password. As of last year, there were than nine million websites using ID, the openly-developed standard that users can use to log in across multiple sites.
Standards like OpenID carry their own security problems (and other problems - see Troubles With OpenID 2.0), the obvious being that a successful hacker can gain access to all the sites and services you use at once. But the convenience of a universal login is irresistible, especially for the myriad sites where there's no danger if your password is hacked, such as news sites. Users who try it won't want to go back - which is why it's important to talk about the security issues around these new protocols for users and the sites that implement them.
How do you manage your logins?
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Guest Post: Could Tiny Somaliland Become the First Cashless Society?TechCrunch 09/05/10 02:46 PM
Bob Dylan once said that 'money doesn't talk, it swears', but in Hargeisa the capital of Africa's Somaliland it stinks. It literally stinks, reeking of rotten paper, like a leaky library in a monsoon.
That's because there's so much of it. For every dollar there are almost 17,000 Somaliland Shillings and the highest-denomination note is 500 Shillings, which is by no means the most common note in circulation. Money-changers sit within self-built stacks of money (picture left, video below) and children take wheelbarrows of it from one place to another, reminiscent of 1930s Weimar Germany when the Deutsch Mark became worthless.
By all criteria, cash doesn't work here. Could tiny, unknown Somaliland become the first nation to become a cashless society? It is not only possible, it is almost certain. There is already a surprisingly strong base for this to happen. Thanks to a cobbled together-by-necessity system of money-transfer posts from Somaliland's diaspora and a surging mobile banking industry, the country has to do away with cash. But first some background...
Using a Virtual Personal Assistant for Your StartupReadWriteWeb 09/05/10 11:00 AMReadWriteWeb Co-Editor Marshall Kirkpatrick recently extolled the virtues of on's Mechanical Turk for "ing conference blogging." He's not the only person who's seeing some real benefits from outsourcing small tasks to the service, as I've noticed a number of people talk about the ways in which they use - or could envision using - Mechanical Turk to help them. McIntosh, for example, wonders if teachers could utilize the service to outsource some of the "larger scale time suckers" in education -- entering attendance records, generating letters to parents, and so on.
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Lindsey Harper recently wrote about her experiences using anical Turk to validate her startup idea. Noting that friends and family are unlikely to be objective when assessing whether or not your idea is viable, she spent $28 on the Amazon service in order to poll 200 people on her concept. Her survey asked whether or not they'd use the service, example of how they might use it. In addition to asking for general feedback on the idea, she also captured gender and age demographics, so she could have a better idea of who her market might be.
"The information I got back for my $27.50 was INVALUABLE," she writes. "I found from that 1 survey, how to basically build my product for launch. What features I had to have based on how users would use the service. I also realized I could basically cut my current feature set in 1/2 because what I thought people would want, wasn't even mentioned."
Rob Walling had a guest post on Jason Cohen's blog last week that goes into more details about some of the other ways startups can use Mechanical Turk and other virtual personal assistants. post is an excerpt from Walling's new book t Small, Stay Small: A Developer's Guide to Launching a Startup.
As Walling notes, "The value proposition of a VA deals with how you monetize your time. If you monetize it at $50/hour and you can pay a VA $6/hour to handle administrative tasks, this frees up time for you to create real value in your business by developing new features or expanding marketing efforts. Performing tasks you could pay someone else $6 to accomplish is a foolish use of an entrepreneur's time."
Echoing Harper's use of Mechanical Turk, Walling argues that virtual assistants can be useful for startups to develop proof of concept. But they can also be utilized following launch to handle small administrative tasks.
Walling offers a lot of great tips on how to find and evaluate virtual assistants, noting that "My first piece of advice is to avoid spending too much time worrying about screening your VA before you hire them. In the end, how well they work out depends entirely on how well they accomplish their tasks." Hiring someone will help you judge their efficiency and reliability, and Walling suggests these steps for the first task you assign:
Back everything upProvide detailed instructions. Even better, provide screenshots. Timebox your requests, but assume that the virtual assistant will not be as fast as you are.Be clear with the timeline you establish for the work.
If the first virtual assistant you hire doesn't work out, find another one. But don't give up on the whole process after one go, says Walling, as it takes time as an entrepreneur to find how to best utilize this sort of service.
Have you utilized a virtual personal assistant for your startup? How so? And what have your experiences been?
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Former HP CEO Mark Hurd heading to Oracle?CNET 09/05/10 09:33 AM
Hurd and Oracle are in negotiations to have the former HP chief join Oracle as a senior executive, according to a Wall Street Journal report.
6 SaaS Metrics You Should TrackReadWriteWeb 09/05/10 09:30 AMAs you work to develop your product - before and after launch, it's important that you use more than just "gut feelings" to ascertain what's working and what's not. Along those lines, last week, Ryan Carson, co-founder of onified offered a list of key metrics for your web app and how to track them.
It's a great list - with definitions, calculation methods, examples, and even a link to a Google spreadsheet (see below for link) that you can use to input your own data.
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1. Churn
Definition: Churn is the % of customers that cancel each month.
Calculation: number_cancellations_this_month / total_number_paying_customers
As Carson notes, churn will vary depending on the kind of app you offer. If your app is something that's crucial to others' businesses, such as an invoicing app, then your churn will likely be lower than an entertainment app, something that may be the first to be canceled when budgets are tight.
Using Churn, you can calculate the Average Customer Lifetime - the average number of months that a customer stays with you before canceling. The calcuation is 100 / churn_percentage.
2. CMRR
Definition: CMRR is "Contracted Monthly Recurring Revenue."
Calculation: (total_number_paying_accounts - number_cancelled_paying_accounts_this_month) * monthly_price
Carson suggests you aim for a monthly growth of around 5% ater Churn in your CMRR. You need to be sure your CMRR keeps pace with your Churn, otherwise you will start losing money.
3. Cash
Definition: Money in the bank.
Calculation: cash_at_end_of_last_month + (CMRR - total_monthly_costs)
Likely negative for the first several months as you work towards profitability, Carson says that at 's aiming to be cashflow positive on a monthly basis after six months.
4. LPC
Definition: LPC is "Lifetime Profit per Customer."
Calculation: See Google Spreadsheet
Carson admits this is a "pretty tricky number to compute," adding that "essentially this helps you understand how much profit each customer brings you, after all your costs." The figure takes into account things like Churn and Average Customer Lifetime.
Carson argues that, while this number should grow, if it's too high then it may be an indication you're not investing enough back into the product. He says that typical numbers for SaaS apps range from 50-70% net profit.
5. CACR
Definition: CACR is "Customer Acquisition Cost Ratio."
Calculation : See Google Spreadsheet
This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. According to Carson, this is a useful number to gauge how much your are re-investing back into the product in order to grow the customer base (and by extension, revenue). "If it's too low, then you're not making enough profit. Too high, then you're not spending enough on marketing."
6. CPA
Definition: CPA is "Cost per Acquisition."
Calculation: marketing_costs_this_month / number_new_paying_users_this_month
Carson contends that companies are often told to spend more on customer acquisition than they need to, and he says that he's aiming for around 1-2 months of customer revenue to acquire a new customer.
Carson offers a gle spreadsheet for anyone to use and asks for feedback and opinions. Are there any additional metrics you think SaaS companies should track?
Photo credit: Flickr user a Varlan
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Aboard an Alcatel-Lucent undersea cable ship (photos)CNET 09/05/10 06:00 AM
The telecommunications infrastructure company gives ZDNet UK a tour of its cable gear factory and the ship Ile de Batz, offering a look at a vital part of the global Internet that's normally hidden by miles of water.
Blogging And Mass PsychomanipulationTechCrunch 09/05/10 03:58 AMIf I ever write another book it will probably be about one of three topics. The first is the truth about how the press and journalism really works - the sausage making - to show just how much of a beautiful, subjective and chaotic mess it all is. The second idea is to talk about how perfect blogging is, with its constant feedback loop, as a training ground for mass psychology and manipulation. The third idea I'm keeping to myself for now, but it's more startup focused.
It's the second one that's been on my mind lately. Mostly because it's become pretty clear to me that any blogger worth her salt could start, say, an extremely successful militant religious cult.
Any blogger will tell you how frustrating the early days are. Getting someone, anyone, to link to you. Your first comment! etc. And as your audience grows you are introduced to the first rule of anonymous human behavior - it's dark and brutal, and reminds me how thin the veil of civilized behavior really is. If there is something nasty that can be said, someone will say it. Over and over.
The Real Social Network: Your Mobile ContactsTechCrunch 09/05/10 12:26 AMThe term "social network" is of course synonymous with online networks like Facebook. But think about what you're actual social life is like for a second. Are you really closest to the people whose items you "like" the most on Facebook? What about the people you @reply or retweet on Twitter? The people you reblog the most on Tumblr? If you're anything like me, probably not. Instead, the best indicator of who I actually interact with socially the most in real life are the calls I make and the texts I send -- it's all mobile interaction.
I've written before that I think tion is the bridge between social networks and actual social life. But why do we even need that bridge? Why are so many startups content to build on top of the Facebook or Twitter social graph, when a lot of them can access your actual social graph in your mobile contact book? We're seeing more and more apps go "le first, web second" these days, and that's likely to increase going forward. This means that they start as services on mobile devices. So again I ask, why not just get to your actual social graph through your contacts there?
StarCraft For StartupsReadWriteWeb 09/04/10 04:30 PMI recently had an urge to pick up an MMORPG again, but after checking on the profile for my favorite Everquest 2 character - clocking in at over 138 days played - it's probably best I not devote myself to the life of hardcore raiding at particular juncture. That being said, as a self-described gamer, I'm pretty sympathetic to any argument made that playing MMOs makes you a better person.
And perhaps Koichi feels the same way, making the strong case on his blog that "tups Should Only Hire Good StarCraft Players."
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His (only slightly tongue-in-cheek) list includes:
Good StarCraft Players Are Obsessed with ImprovingGood StarCraft Players Can Wear a Lot of HatsGood StarCraft Players Know How To Micro (Use Resources Efficiently)Good StarCraft Players Make Quick, Good DecisionsGood StarCraft Players Don't Forget To Scout (And Don't Obsess Over Scouting)Good StarCraft Players Know When To Say GG ("Good Game") and QuitGood StarCraft Players Have A High APM (Actions Per Minute)Good StarCraft Players Do Something Besides Work
The argument that you can hone a variety of skills via MMOs isn't new (See the d CIO for a long list that guild leadership teaches, including conflict resolution, talent recruitment and retention, and strategic planning and vision.) And I'm not sure StarCraft holds a monopoly on startup skill-building. (I'd love to write a comparison between StarCraft and Angry Birds for entrepreneurs, but I can imagine the outraged Letters to the Editor in response.)
Koichi's post was inspired in part by an announcement for tupCraft, a StarCraft II Tournament for tech startups to be held October 2 in San Francisco. There'll be 2v2 and 4v4 brackets. A $50 donation is recommended per team, 100% of which will be donated to d's Play. The tournament will be broadcast live via in.tv, who is hosting the tournament in its San Francisco office. 14 companies have already registered their teams.
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The ad that uses YouTube brilliantlyCNET 09/04/10 01:24 PM
A Liquid Paper-like product's ad, created specifically to run on YouTube, shows the possibility of creating something remarkable on a site for which display advertising is becoming a key profit-making component.
There were no reporters present in Laurel, Miss. when a jury handed down a $131 million verdict against Ford after an Explorer rolled over, killing a young man who was on track to play baseball for the New York Mets. Hours after the verdict, there was no coverage of a case that involved a high profile victim, a major corporation, and the possibility that more than four million Ford Explorers are dangerously unstable.
Adam Penenberg heard about the verdict immediately from the defense lawyer. Hours later, he was amazed to see there had been no major media coverage at all. So he turned to ter.
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Firing off more than 50 tweets in two hours, Penenberg related the entire story of the fatal accident, the case and the verdict. The result reads like an entry from Simple English Wikipedia, interspersed with tweets pleading reporters to pick up the story.
"Miss. jury awards $131 million in damages to family of Brian Cole, killed in Ford Explorer rollover accident. No news media there," he e. , "C'mon reporters. Am I only one who thinks $131 MILLION verdict against FORD in a product liability suit is news??"
"C'mon reporters. Am I only one who thinks $131 MILLION verdict against FORD in a product liability suit is news??"-Adam Penenberg
Penenberg is a contributing writer for the magazine Fast Company who wrote a about the dangers of SUVs. He knew about the verdict immediately from the lawyer in the Ford case, but had no venue for breaking the news where people would see it - other than Twitter, where he has more than 2,800 followers.
The story eventually emerged in the major news media. But Penenberg's tweetstream was longer than many of the stories. He even corrected an Associated Press story in a t.
Penenberg had an advantage over other reporters covering the case because he has written a book about the subject. A journalist who gets a complex, multi-million dollar unlawful death suit dropped in her lap is going to produce less robust coverage than one who already knows the history and the players.
That combination of better coverage, faster, is the exception rather than the rule. Every media outlet strives for both. But more often than not, the quality of an article is inversely related to the amount of time it took to create.
The Internet has made it possible to break news faster than ever, and Twitter epitomizes this. Typing 140 characters is faster than TV and much faster than blogging - especially if you can do it from your phone.
Penenberg the riment taught him how efficient Twitter is for breaking news, and he plans to use it from now on. What do you think - do you like your breaking news live-blogged from Twitter? Or do you think Twitter has potential for dumbing down the news by upping the emphasis on speed over quality?
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Cartoon: Happy Labor Day!ReadWriteWeb 09/05/10 12:00 PM
Heading outside this Labor Day weekend? (Or, as we spell it in Canada, "Labour Dauy"?)
Well, enjoy - provided you aren't being hit by New Zealand earthquakes (hi, Richard!), Eastern Seaboard hurricanes, Russian forest fires, or the global outbreak of Duke Nukem fever.
Of course, in most of the world - including ReadWriteWeb's headquarters in Wellington, New Zealand - it isn't labor day at all. But please don't let that stop you. Break out the barbecue, put a few burgers (beef, tofu or orn, depending on your tastes) on the grill, have some friends over, and relax.
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And if you happen to sneak a peek at the Twitter app your smartphone, or slip inside to check up on your newsfeeds, or check in somewhere on FourSquare or Gowalla, so much the better. Maybe this has been the season of the tal fast... but for a lot of us, it's also a time to connect with friends and family. Consider this permission to do that however you want this weekend: over blogs or beers; HootSuite or horseshoes; Facebook or Frisbees.
Noise to Signal.
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Check Out the Companies That Make ReadWriteWeb PossibleReadWriteWeb 09/05/10 10:30 AM
Our readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.
Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our rtising page or l our COO.
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Skip to info about:
ll School of Journalism: Digital journalism programs |
Touch: Strategic Documentation and Enterprise Collaboration Platforms |
ery: API management services |
leau : Data visualization |
uit: Customized components |
tel-Lucent: Application developer platform |
sFS: Comparison shopping for credit card processing |
ia: Our iPhone app developer
Medill School of Journalism
The ll School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of ractive publishing, or by videography for the l screen. Maybe you are an rienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.
k the Medill School of Journalism on Twitter for making ReadWriteWeb possible.
MindTouch
MindTouch assembles your organization's genius into strategic content: MindTouch is built on the belief that enterprise software must be scalable, agile and extensible. Our product, Touch 2010, transforms the way organizations author, discover and curate strategic content to achieve measurable results with customers, partners and colleagues. Our open source project, MindTouch Core, is used by over 18 million people and is supported by one of world's most active communities.
Founded in 2005, MindTouch is headquartered in San Diego, California and is privately held. Many of the world's most respected brands rely on MindTouch. Our more than 1,000 customers include NASA, SAIC, Booz Allen, Microsoft, Cisco, Washington Post, Viacom, the New York Times, AXA, Timberland and HCA.
k MindTouch on Twitter for making ReadWriteWeb possible.
Mashery
ery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels ained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper " steps to scaling your business development using Web services" to discover how you can use APIs for your business.
You can find out more about APIs and their business use at mashery.com.
k Mashery on Twitter for making ReadWriteWeb possible.
Tableau
eau Public is a free service that lets anyone publish interactive data to the web in interesting and compelling graphs. load Tableau Public and in minutes, you can create interactive graphs, dashboards, maps and tables from virtually any data and embed them on your website or blog in minutes. Anyone can do it. You don't need to be a programmer or hire one - no language to learn, no plug-ins, no API. Your blog or website will stand out with colorful, interactive data visualizations. Bloggers using Tableau Public are averaging 3 times more reader comments.
And, once on the web, anyone can interact with your graph and the data. They can re-embed your work, download the data, or create their own visualizations. Check out our ery to see some of the cool graphs bloggers have created. Or learn how in our nute video.
k Tableau on Twitter for making ReadWriteWeb possible.Conduit
uit enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through or a Community bar, sending desktop alerts to your users, and much more.
The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded button that you place on your site. You can also share your content in the uit App Marketplace where all the publishers and users in the Conduit network can grab it.
The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.
If you would like to Conduit your website, go to conduit.com.
k Conduit on Twitter for making ReadWriteWeb possible.
Alcatel-Lucent
Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.
With the launch of the tel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.
The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.
k Alcatel-Lucent on Twitter for making ReadWriteWeb possible.
TransFS
Accepting payments is hard and more complicated than it should be - many businesses are paying too much for their it card processing or using a provider that is not optimal for their needs.
sFS lets you shop between credit card processors and gateways to get the lowest fees with no catches. You can screen on price, terms, api features and customer satisfaction ratings to get the best deal for your business.
We make shopping for a merchant account as easy as buying a plane ticket online. Our blog at sfs.com/blog is full of geeky payments information.
k TransFS on Twitter for making ReadWriteWeb possible.
Toopia
las Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called ia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. load the ReadWriteWeb iPhone application here.
Thank ia on Twitter for making ReadWriteWeb possible.
The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.
Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? us a line and let's talk.
Thanks to all our sponsors and our readers for your support!
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Stealth Mode Watch: Another Nail In The Coffin Of ‘Stealth’TechCrunch 09/05/10 12:51 AM
lth Mode Match, a searchable data spider of n very revealing SEC form D filings, is the brain child of Denis Papathanasiou, who came up with the idea while researching funding options (a.k.a spying) for his ebooks startup books, "I was just using it to keep tabs on specific investors and other competitors in the ebook space, but I mentioned it to a few people, and they were interested enough to want to use it themselves."
Papathanasiou then added a public API and launched it in beta under its own domain. Right now the site allows a simple search mode which shows results for the past four weeks and then an extended API mode which allows results past that date as well as filtering parameters like "people,""companies" and "places" (Humans beware: The data is delivered ML files).
No Crackdown but Questions in Europe About Data Protection and the CloudReadWriteWeb 09/04/10 11:18 PMGerman authorities have recently expressed skepticism about cloud computing and the potential it has for breaking data protection laws.
According to the rmation Law Group, there is no imminent danger of a European crackdown but legal experts are advising international companies to address the potential concerns in their planning and operations.
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The controversy stems from Dr. Thilo Weichert, head of the data protection commission in the northernmost German state of Schleswig-Holstein. Weichert is calling for the abolition of the Harbor framework and doubts the ability of companies to protect the rights of Europeans, who enjoy some of the strongest personal privacy laws in the world.
According to the Information Law Group, the Safe Harbor Framework was "developed jointly by the European Commission and the US Department of Commerce, under which American companies can publicly certify compliance with a standard set of Safe Harbor Privacy Principles approved by the European Commission and enforced by American regulators, predominantly the Federal Trade Commission."
The concerns about data privacy are also felt across Europe. Most of the tension arise from how personal data is stored in the Untied States, where privacy laws are less comprehensive.
European law is fairly meticulous on the matter of data privacy. There are a number of ways that a customer needs to be notified about how their information is being processed. The belief is that on many occasions, customers are not informed at all when using SaaS services and cloud computing services. Still, there have been no formal complaints issued against cloud computing providers.
The concerns from Germany do come at a time when Europe is beginning to review data protection laws that have been on the books for the past 15 years. Comments have been submitted to the European Commission, which has decided to push back any ruling until mid-2011 due to the varying approaches European countries have been taking about data privacy enforcement. According to the Information Law Group, the commission also want to examine how best to apply the general principles of the law in an "increasingly global, networked, and distributed computing environment."
The law group advises companies to make sure they are compliant by "handling European employee data in centralized enterprise resource management systems or outsourced applications."
Outsourced applications could be any variety of services. But due to the general tone in Europe right now, companies need to make sure cloud computing providers can prove they are compliant. This can be difficult at times as providers are sometimes hesitant about disclosing locations or sub-contractors. If they can't, then it's time to start looking at other options.
Further, the Information Law Group says it's important that customers check to see if United States vendors, including cloud service providers, "are Safe Harbor certified, or alternatively use EU-approved standard contract clauses."
This issue shows again why transparency and standardized policies will be increasingly important to develop in the cloud computing market. European authorities have a reputation for strict data protection requirements. That's not going to change. It's a just a question what effect the law will have on the technology itself as privacy takes center stage.
It's futile in some repsects to demand that data be centralized to
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