In-Game Ad Startup Kiip Raises $4 Million From Hummer Winblad, OthersTechCrunch
, the in-game ads startup founded by teen entrepreneur Brian Wong has just unced a $4 million Series A round. The round was lead by Omniture investor Hummer Windblad and rounded out by True Ventures and Crosslink Capital, who also invested in Pandora. Hummer's Lars Leckie will be joining the Kiip board.
Wong tells me he will use the funds for hiring and for building out the platform and product. Kiip is in stealth, but will be revealing what it actually does at AdTech next week.