Yesterday, at the Data 2.0 Conference in San Francisco, Twitter took the stage with DataSift to unce a new partnership to sell curated tweet data. But there's another company that's been working on some of the same stuff in stealth mode for over a year, and their option will be consumer facing: lenose.
While the service isn't quite ready to open its doors just yet, Bottlenose is essentially a real-time data interpretation layer on top of tweets. Well, right now it's tweets, but eventually the plan is to open this data analysis to all types of social information — things like Facebook, Foursquare, etc. The Bottlenose team built an entirely new architecture with from scratch (an extension of the work co-founder Dominiek ter Heide had been doing for a couple years prior) to handle this data coming in. And it matters for consumers because it "totally changes the game in personalization," co-founder Spivack says.